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RISE by Elevation: First-of-its-Kind Hotel Brings New Concepts to Minneapolis Northwest

From free craft beer at check-in and $2 margaritas to bike rentals and unique reward perks, one of Minneapolis Northwest’s newest hotels, RISE by Elevation, is really making a name for itself. This one-of-a-kind hotel is the first of the new hotel brand, intended to expand to a dozen or more across the country.

Whether you’re in Minneapolis Northwest for work, adventure or relaxation, the forward-thinking atmosphere of RISE by Elevation offers a unique, individually curated experience every time you stay. With newly renovated rooms, the on-site restaurant with online ordering, meeting and event facilities, and multiple amenities like the fitness center, the hotel offers exactly what you need for your next stay in Minneapolis Northwest. 

The former DoubleTree hotel in Brooklyn Center was known for its signature cookies at check-in, but RISE has replaced the cookie with a free craft beer at check-in. Choose from two great options from Fulton Brewing Company, a local brewery located in Minneapolis: Lonely Blonde, a light and refreshing American Blonde Ale; and Hopstar, a crisp, twice dry-hopped session IPA. If you prefer a non-alcoholic option, enjoy Lavazza coffee at check-in.

To complement its unique check-in features, RISE also offers an outside-the-box rewards program. Instead of getting points for each stay, guests choose an automatic reward with each visit. When you book a room, you can choose from three different rewards: a free bottle of wine at check-in, complimentary breakfast for two, or a free two-night stay at Elevation Hotel and Spa in Crested Butte, Colorado. All bookings include a five percent cash back or charitable donation in addition to the selected reward.


Delicious Drinks & Delights

After you’ve enjoyed your complimentary craft beer, unwind in a stylish guest room or suite and enjoy modern amenities, including HDTVs and complimentary Wi-Fi access. Order room service or head down to the hotel’s inviting and delighting restaurant and bar, Serrano’s Cocina. Enjoy delicious Tex-Mex-American fare for breakfast, lunch and dinner. The online menu and ordering system allows you to place an order at your own convenience for delivery inside the restaurant, lobby, meeting spaces, or in the privacy of your room.

Kick off your dining experience with one of Serrano’s starters like the Nachos Grande, wings or Chicken Quesadillas. If you’re feeling more adventurous, start with The Serrano Dish, sautéed serrano peppers served with cilantro, grilled onions and a lime wedge; or the Quesadilla Wonton Roll Ups, quesadilla filling rolled up in an egg roll wrapper, deep fried and served on top of lettuce and pico and drizzled with sour cream sauce. If you’re craving some lighter fare, choose from a variety of soups and salads, from Chicken Tortilla Soup and Taco Salad to Chicken Wild Rice Soup and Caesar Salad.

For your main dish, order some tacos or enchiladas or grab a Tex-Mex dish like fajitas, Margarita Chicken, flautas, or Fiesta Shrimp and Rice. We recommend the Grilled Avocado and Chicken (or try the vegetarian and vegan-friendly option – Grilled Avocado and Veggies), which includes two grilled avocado halves stuffed with tender stewed chicken and Cotija cheese on a bed of Jicama Slaw, served with Spanish rice, beans and house salsa. And if you’ve got little ones in tow, the restaurant’s kids’ menu has plenty of options to please the pickiest of eaters.

Don’t forget to leave room for dessert! For a Tex-Mex treat, grab some Sopapillas, fried dough tossed in sugar and served in honey; Chimi Cheesecakes, two mini Chimichangas with sweet cheesecake filling, raspberry and chocolate sauce, whipped cream and mint; or Tres Leches Cake. More indulgent options include Deep Fried Oreos, Carrot Cake and Chocolate Cake.

There’s no need to venture outside the hotel for a fun night out! Enjoy a variety of craft cocktails and $2 margaritas in the lounge area where games are available for all parties, large or small. Take a chance on a game of Giant Jenga, bags or shuffle board. Serrano’s offers a great selection of margaritas including the Serrano Margarita, the house margarita with sliced serrano pepper muddled into the tequila for a hint of spice, or mango, peach or raspberry. Sip on traditional cocktails like the Old Fashioned, Long Island Iced Tea or Tequila Sunrise, or mix it up with one of its truly unique concoctions like the Electric Lemonade, The Hockey Mom or the Lemon Drop Martini.


Active Adventures & Amenities

Minneapolis Northwest is home to an impressive trail system, which is also one of the best ways to explore the area. Take advantage of RISE’s free bike rentals to access the trails just outside the hotel’s back door. Start on the Shingle Creek Trail and connect to endless paths throughout the Twin Cities. Bring the whole family and check out some little tricycles for the kiddos. And stay safe with free helmet rentals. Like many of the other features at the hotel, you can book your bikes online.

Stay active in the fitness center with contemporary exercise equipment, including a treadmill, elliptical and free weights. Simply relax with a dip in the indoor pool or take on a water workout. You can even reserve water weights to really push your limits.


Meetings & Events

Host a business meeting, conference, wedding or social event at RISE by Elevation with its 10,000-square-foot extensive meeting and banquet facilities that can accommodate up to 300 guests. Free parking is available, and the large parking lot can accommodate tours and buses. Business travelers will appreciate the convenient access to the Minneapolis Convention Center, and RISE by Elevation is the preferred hotel for the Brooklyn Park Arena, Maple Grove Arena, National Sports Center, Schwan Super Rink, and the Maple Grove Community Center and Arena. 

The staff will help you make your next meeting a success, while your guests will enjoy all the amenities of the newly renovated facilities. RISE by Elevation is centrally located only ten minutes from downtown Minneapolis, close to area restaurants and shopping. The hotel offers an on-site event planner, high-speed internet access, full audiovisual equipment rental and services, group rates for event attendees, catering services and video conferencing and planning for offsite activities.

Expand your adventure in Brooklyn Center with our list of Top 10 Fun Adventures to Explore in Brooklyn Center, including fun activities to try, places to explore and great restaurants to enjoy.

For a full list of all the hotel and accommodation options in Minneapolis Northwest, visit our hotels page.

What are some of your favorite things to do in Brooklyn Center? Let us know about your stay in Minneapolis Northwest by commenting on our FacebookTwitter or Instagram pages with the hashtag #WeLoveMNW. You may even be featured on our website!

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  • Minneapolis Northwest CVB

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