Twin Cities Business : First Look: Inside Topgolf’s Brooklyn Center Site
By: Sam Schaust
Topgolf, the driving range, restaurant and entertainment playground coming soon to Brooklyn Center, opened its doors, menu and tee-off bays to non-employees for the first time Wednesday night.
Despite being home to the largest population of golfers per capita in the U.S., Minnesota will become only the 22nd state to receive a Topgolf site when it officially launches this September. The full-service venue aimed at golfers and non-golfers alike first appeared at the start of the millennium in Watford, United Kingdom. The concept has exploded in popularity since its founding and now boasts 41 locations in the U.S. with another 14 currently under construction (not counting its existing or planned sites in the U.K., Australia, Canada, Mexico and the United Arab Emirates).
Each of the 102 bays — 34 on the three levels at the Brooklyn Center Topgolf — is climate controlled, similar to its existing sites that allow for year-round play. The bays are open air, though, so the outdoor elements will play a factor.
But Amy Strube, marketing manager for Topgolf in Brooklyn Park, expects puffy winter coat won’t be required to survive the experience come January or February.
“I’ve never seen anyone at a cold weather venue with a winter jacket on… A windbreaker is all you’ll need,” she tells TCB. “Our heating system is pretty extreme. We have other cold weather venues—Chicago, Salt Lake City, Denver—and they have two industrial heaters. We have three here.”
Strube says Minnesota is the coldest state where Topgolf has built a facility. With that in mind, the Topgolf construction team added wind panels between certain bays to help control the climate and take the edge off those biting winter breezes.
Topgolf made headlines last July when it announced plans to hire 500 employees for its Brooklyn Center site. Unique to Topgolf is its hiring methods which skip the formal interview in favor of group activities, games, intel gathering tasks and interactive panel interviews.
“We were looking for personality and energy,” Strube says. “Everything else can be taught or learned, but those are the key ingredients.”
In about two weeks’ time, she adds, Topgolf was able to find its 500 staffers and then some.
Topgolf’s official launch date in Brooklyn Center won’t be revealed until the morning of Monday, September 17. Signs at the preview event claimed that it would open in the month of September.
“I’m going to guess we’ll be a pretty popular once we open our doors, so the best way to get it would be to make a reservation,” Strube claims. “And I’m projecting we’re still going to be pretty full come winter.”
See the full Twin Cities Business article here.
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